A Hampshire marketing agency specialising in marketing, design and PR services for the marine, science and technology industries.

Public Relations

The React Marketing team are passionate about good PR. We know how damaging bad press can be, and how important it is to check, check and double check your work! We can take control of the complete PR mix for you, both print and online, internal and external, to ensure the best results for your business.

React's professional team will work closely with you to make sure written materials are on-topic, suitable for your audience, and imbued with wordsmithering brilliance. Whether it’s a technical B2B news announcement, or an update of the progress of a superyacht fit-out, you can rest assured that it will be well written, all the facts will have been checked, and that it will be distributed to the correct people to ensure optimum coverage. We have contacts in the media spanning Europe and North America in our specialist sectors.

Case Study: International LCD Manufacturer in the Marine Industry 

Challenge:

Our client's brand focuses on quality and longevity, but this wasn't being represented in their PR. They needed to be seen as the go-to guys for the best monitors in the business.

Solution:

We understand the importance of social media as part of a PR strategy, we know how vital it is to get your product seen by the right people, and we have been working in this industry long enough to know who the right people are! We ensured that a carefully targeted campaign got their products on the right websites, and in the right magazines gaining them global coverage.

Results:

The word on the street is that our client is probably the best provider of high quality monitors around. We have successfully waved their products under the nose of some of the top magazines in the industry, and have established a social media presence which is being followed by everyone who is anyone in the industry. As they operate in an industry we know very well, we are able to make sure that their brand image is suitable for that market, whilst our eagle eyed team ensured that their brand aesthetic was consistent throughout. 

Newsletters

Newsletters are essential to any company, they keep your customers up to date with where you are, and how well you’re doing! A well written newsletter can make all the difference in your external communications, and ensuring that it fits in with your brand aesthetic is something we excel at.

A poorly written newsletter, like social media, could cause more damage than its worth. Thats why we have an editing system that ensures as few mistakes as humanly possible (We are only 99.9% perfect). Whether online as an e-news or in print, we make sure you have a professional newsletter to send out.

Creative and Digital 

We offer a full range of Creative and Digital services. From web design, online adverts, email newsletters, digital/print brochures, adverts, exhibition design, graphic design, to newsletters and more. Pretty much anything creative we can do! 

Case Study: An Innovative Coaching Company 

The challenge:

Our client wanted their passion and enthusiasm for learning to be reflected in their PR and Marketing strategy. They initially needed design work for an exhibition, and were so impressed by the funky concept we delivered, that we’re now designing a brand new website for them, as well as working strategically to guide them through the minefields of PR and social media. 

Solution:

We created a unique design for them to take to a leading exhibition; coming up with a concept that engaged passers-by and made them stand out from other companies. After a hugely successful exhibition, they realised how influential great marketing and PR can be in getting them new business, and we are in the process of building their new website, helping them achieve coverage for an upcoming awards ceremony.

Results:

This client works with some of the biggest blue chip companies in England, and has a great attitude which perfectly matches their accomplishments. This needed to be reflected in all their external communications, and we made sure they were giving a consistent message to their clients about how innovative and different they are, whilst highlighting their professionalism and enthusiasm for a healthy working environment. These guys let us get really creative and come up with a really unique campaign.

Social Media

Whether it’s twitter, Facebook or LinkedIn, all social media needs to be controlled properly or it can do more harm than good.

Social media for business is becoming the rule rather than the exception. An online presence gives organisations the opportunity to engage directly with their target markets in real time, and to boost their credibility by being seen to be listening to and acting upon customer feedback. It's essential to have a well thought out, properly implemented social media strategy before unleashing yourself on the world-wide-web. And we know exactly how to do this! Our track record shows that social media is not only a great way to interact with your clientele, but also a way to get your latest news out to the media. We will set up all social media platforms, and make sure they are fully branded. We do our research, and make sure we are connecting with the people you know, and the people you want to know!

Case Study: Launch of an Initiative 

The challenge:

One of our client's wanted to help high-tech budding entrepreneurs get off the ground, and decided that a start up accelerator would be the best way to do it. We completely agreed! The initiative they have developed gives people a chance to make great business ideas a reality, and our brief was to get this message across. They needed local, national and international press coverage, access to student forums, and as much social media activity as possible to make them stand out from the crowd 

Solution:

We built a fantastic website (if we do say so ourselves) to explain exactly what their idea was all about, and packed it with snappy, informative content that got straight to the point. To achieve maximum exposure we developed an integrated PR and social media campaign, which worked exactly as we anticipated, right from Day 1. We know how influential celebrity endorsement can be, therefore we secured Ricky Martin (winner of the apprentice 2012) as the face of the launch - making sure this opportunity was optimised to achieve great coverage. Our social media campaign also received celebrity endorsement, (by another apprentice star) increasing traffic to the website to 600 clicks in just one hour. 

Results:

A brilliant campaign that has been well received by start-up media, not just in the UK, but world wide. We created a buzz in all the right places, which included local universities and businesses and got a lot of people talking about it on twitter and online. 

Events

Everyone knows we at React love a good party or two, and for many years we have been involved in hosting several exclusive events in our specialist industries.

We use our creativity, experience, and contacts in the industry to ensure our clients host the most talked about event of the year. From intimate functions to large industry parties, our excellent project management skills enable us to take away the stress of organisation, and allow you to turn up on the day, and enjoy your event. 

Consultancy

Do you have an idea as to how you would like to market your company, but aren’t quite sure how to implement it? We provide a consultancy service to help you a variety of PR and Marketing services.

Ad-hoc

We will meet with you, discuss your current strategy, and advise you on ways your in-house team can work together to market your company to the best of your ability. This includes crash courses in writing an effective press release, using social media to effectively market your company, an inside scoop on the best places to go and people to meet to market your business. We can answer any other questions you may have – although we never divulge the secret cake recipe!

Retainer

We can also represent you as an extension of your business, effectivly becoming your marketing department. This begins with complete understanding of the your situation, objectives, and constraints. We then represent you quietly and confidentially, liasing with you and helping you bring your business into the eyes of the people that matter. 

Case Study: International Marine Interior Outfitter

Challenge:

This client has a vast wealth of experience in their industry, and their business revolves around delivering the best service and the best quality on a global scale. They wanted this to be reflected in all of their communications, both internal and external, for two areas of their brand. They had a brilliant reputation within their industry, but as they expanded, they needed a platform to communicate this!

Solution:

Working closely with the team, we deliver an ongoing strategy for every aspect of their communications. This involves getting their stories into crucial publications, making sure they are seen in the right places, and that their presence in the industry is felt. We do everything, from internal newsletters, to case studies, to organising photo shoots and events at all the major industry shows. 

Results:

We've got people talking about them, and how brilliant they are at  what they do! As a full service client, we make sure we are always available for them; doing anything from designing their new website to coming up with snappy ideas for their new t-shirts! Here’s just a few of the ways that we do it...